Founding cohort · Sat, Nov 14 · 10:00 AM WAT

The Solo Founder Launch Stack

You shipped it. You posted about it. Nobody came.

Another feature won't fix that. In 30 days, we X-Ray your product and tell you what to cut, fix or add. We also get feedback from 5 real users who match your target customer. Then you get a GTM plan for one clear segment, including what to do each week to reach your ideal customers, built around your day job.

Claim a founding seat See what's inside

Launch Stack seats per cohort: 3Launch Stack seats per cohort
from purchase to plan: 30 daysfrom purchase to plan
of your time: 2–3 hrs/wkof your time
founding cohort price: ₦125,000founding cohort price

Does any of this sound like you?

Things solo founders tell us about the product they shipped with AI tools.

“I built it in a weekend. It's been months and nobody's using it.”

“I don't know if the problem is the product or the marketing.”

“I keep adding features, hoping they'll attract users, but it's not working.”

“Who is it for? Honestly, everyone?”

“I don't know what to charge. It cost me almost nothing to build.”

“I only have evenings and weekends for this.”

None of these are coding problems. They come from not knowing what's broken and not knowing who it's for. Posting more won't fix that, and neither will adding another feature. A clear diagnosis and one committed segment will.

How the 30 days run

Your strategy gets built on what we find in your actual product, not on a template or a guess.

01 · Week 1
Your Product X-Ray starts.
We go through your product end to end: landing page, onboarding, user journey, features, friction and how it makes money. You get a scored report and a video walkthrough of every finding.
02 · Sat, Nov 14 · 10:00 AM WAT
Live webinar: “Nobody Came (and Nobody Stayed)”.
Why your product isn't getting users, why the people who come don't stay, and what to do about it. A live session on how solo founders audit their product without the bias, find its strongest feature, find a segment, position and price it, and pick channels that fit a day job. Includes a bonus on fixing your onboarding so the people your channels bring in actually stay. Comes with a workbook and the replay.
03 · Days 1–7
Your Built to Sell sprint.
Seven days in the Built to Sell tool, using your X-Ray findings. You finish with one committed segment, a positioning statement, a pricing decision, ranked channels and a weekly checklist.
04 · Week 4
Review and real-user feedback.
Five real users who match your segment give written feedback. We go over it with you, and your sprint output, on a 1:1 review call, with distribution strategies tailored to your product. Then a group Q&A with your cohort.

Everything in the stack

Every price on this list is a price we actually charge. Nothing is inflated to make the total look bigger.

Product X-Ray
Scored audit of your product, plus a video walkthrough of findings
₦75,000
First 5 Users
Written feedback from 5 real users who match your segment
Included
Built to Sell: The Solo Founder's GTM Sprint
7-day guided sprint, with 1 year of unlimited reruns
₦50,000
“Nobody Came (and Nobody Stayed)” webinar seat
Live session on Sat, Nov 14 at 10:00 AM WAT, workbook and replay
₦35,000
30-minute 1:1 review call
Your sprint output and user feedback, reviewed with you
Not sold separately
Cohort group Q&A
One live call with everyone in your cohort
Not sold separately
Tailored distribution strategies
Specific ways to reach users on your top channels, built from your X-Ray. Launch Stack only.
Not sold separately
DIY template library
Discovery scripts, financial model and GTM roadmap templates
Not sold separately

If you bought the priced items separately

₦160,000

Founding cohort price

₦125,000

Pay once, or in two parts: ₦65,000 now, ₦60,000 on webinar day

Every naira counts toward Beyond the Build.

If you want us to build the full strategy with you afterward, the whole ₦125,000 comes off Beyond the Build (₦300,000) when you sign within 30 days of your review call. You'd pay ₦175,000 more, and your X-Ray carries straight into it.

Our guarantee.

Finish the sprint and the review call. If you don't walk away with one committed segment, a positioning statement and a ranked channel plan, we'll go over it with you again, free, until you do.

Pick how far you want to go

Next cohorts: Saturday, November 14 at 10:00 AM WAT and Saturday, December 5. Webinar seats and the bundle share 20 seats per cohort. The Launch Stack has 3.

20 seats per cohort

Webinar seat

Learn the method live.

₦25,000

Early bird until Friday, Nov 6. Then ₦35,000.

Live “Nobody Came (and Nobody Stayed)” webinar · Sat, Nov 14, 10:00 AM WAT
Workbook and replay

Get a seat

20 seats per cohort

Seat + Built to Sell

Learn it live, then build your plan in a guided 7-day sprint.

₦70,000

One payment

Everything in Webinar seat
Guided 7-day Built to Sell sprint
1 year of unlimited reruns

Get the bundle

3 seats per cohort

Launch Stack

We look at your product, real users weigh in, and you leave with a plan.

₦125,000

Founding cohort price. Or ₦65,000 now and ₦60,000 on webinar day.

Everything in Seat + Built to Sell
Product X-Ray with video walkthrough
First 5 Users feedback
1:1 review call and cohort Q&A
Distribution strategies tailored to your product (Launch Stack only)
Full credit toward Beyond the Build
The guarantee

Claim a founding seat Pay in two parts

Why only 3 seats?

Because a person does every X-Ray, not a template. Each one takes real hours of going through your product, and we'd rather do three properly than ten badly. When a cohort fills, the next one opens on the following webinar date. The webinar and the Seat + Built to Sell bundle share 20 seats per cohort, so the live Q&A stays useful.

This is for you if

You've shipped a product, often with AI tools, and it's live
You don't have a clear segment or a repeatable way to get users
You're building around a job, school or other commitments

It's not for you if

You haven't built anything yet. Zero to Launch fits better.
You want someone to run your ads or posting for you
You're looking for a promised number of users or revenue

Questions founders ask

₦125,000 is a lot. Why is it worth it?: It's less than half of Beyond the Build, and if you move into Beyond the Build within 30 days, every naira counts toward it. You can also split it into two payments: ₦65,000 to start and ₦60,000 on webinar day. The alternative is more months of building features nobody asked for.
I don't have much time. Can I keep up?: Everything except the webinar and the review call is async. Plan on about 2 to 3 hours a week. The X-Ray video and the sprint fit into evenings and weekends.
Will this get me users?: It gets you clarity and a plan: what's broken, who it's for, and what to do each week to reach them. You'll also hear from 5 real users in your segment. We don't promise user or revenue numbers, because nobody honestly can.
What if finding 5 users takes longer?: Your sprint runs on the X-Ray findings, so nothing waits on the users. Their feedback comes into your review call. For very narrow segments it can take a little longer, and we'll tell you as soon as we know.
I'm not a “real” developer. Is that a problem?: No. This is about the product and the market, not the code. Plenty of founders built with AI tools. What matters now is who it's for and how they find it.

You've done the hard part. You built it. Now let's get it in front of the right people.

3 founding seats for the November 14 cohort. Webinar starts 10:00 AM WAT.

Claim a founding seat