Privacy Policy

Information we collect

When you use this site, we may collect information you provide directly (such as your name, email address, and message when you use the contact form or book a consult) and basic usage data collected automatically (such as pages visited and general location).

How we use it

We use this information to respond to your inquiries, deliver the services you request, and improve this website. If you give us your email address through one of our free tools, such as the Idea Validation Score, we'll also send you new free tools and resources from Auxano Studios. Every email includes a link to unsubscribe anytime. We do not sell your personal information.

Analytics and cookies

We use PostHog, a privacy-focused analytics tool, to understand how visitors use this site, for example, which pages get viewed and which links or buttons get clicked. This helps us improve the site over time. PostHog may use cookies or similar technology to do this. We've configured it to mask the values typed into any form field, so what you actually type into forms like the contact form or the Idea Validation Score is never captured, only that an interaction happened, not what you entered.

Third-party services

We use third-party services to operate this site, including Calendly for scheduling, Resend for email delivery, MailerLite for managing our email list, and PostHog for site analytics. These providers have their own privacy policies governing how they handle your data.

Contact

Questions about this policy can be sent to hello@auxanohq.com.